About Woman Within®

Who's the Woman Within®? Any woman you want her to be…beautiful, confident, important and comfortable…impeccably dressed without spending a fortune. The 110 year old brand that recently became Woman Within has the expertise to make all this happen for women who wear sizes 12W & up. What began in 1901 as a humble dress shop called Lane Bryant® has grown into the world's leader in plus size apparel, sensitive to your comfort, style and budget.

Our mission has always been to satisfy the fashion needs of the full-figure woman…from casual sportswear to dressy separates…lingerie to outerwear…even shoes and plus-calf boots. And we are famous for providing a fit that's as comfortable as it is becoming.

We travel the world to find the latest and most wearable styles and provide them to you in more sizes and fashionable colors than any other brand. What's more, our comfort innovation team is at work daily coming up with fit solutions—in everything from lingerie to sportswear—that will keep you happy in whatever you wear.

Our ultra-convenient online shop, womanwithin.com, offers speed, privacy, security and over 1,500 styles (with new looks added every week), so you can get whatever you need, whenever you're in the mood to shop. Woman Within 365® affords customers unique all-season internet access to boots, swimwear, coats and more. We even have boutiques for fabulous costumes, handbags, luggage, fragrances, jewelry and beauty products…so all your fashion needs are just a click away.

Woman Within® is not just an apparel brand, but an easy and smart way to ensure that you love what you wear. Do you hear that voice, it's your woman within telling you “Make me happy, comfy & attractive affordably!”

Timeline
1900 Lena Bryant is widowed and left to fend for herself in New York City as a seamstress 1901 Opens bridal business 1904 Invents expandable maternity dress 70 years before the wrap dress of Diane von Furstenberg 1917 World's first plus-size clothing offered 1938 Company expands all over America 1951 Lena (Lane) Bryant dies at 72 1982 Business sold to Limited Brands 1982 Catalog business and retail stores are split 1990 First Woman Within lingerie catalogs mailed for Lane Bryant 1999 Company acquired by PPR and becomes part of the Redcats Group 2007 Lane Bryant Catalog becomes Woman Within

Woman Within® is a highly ethical company and requires the highest standard of conduct from its employees and business partners. As members of the Direct Marketing Association (DMA), the largest association for consumers and businesses interested in direct marketing, we adhere to the Guidelines for Ethical Business Practice, Shopping and Consumer Rights and the DMA's Privacy Promise.